Brand Strategy
Heard of motherly love? From the birth to month-on-month growth, we are your partner that’s involved with the image and upbringing of your brand.
What we do
Brand Creation
We have named so many brands, that we feel like godparents. Naming comes naturally to us, because we approach it from a visual and communication perspective.
We research the market, capture your thoughts and business agenda and work with your legal department to craft a name that’s based on the bigger agenda or path your brand will need to follow.
While the naming of your brand is left to the professionals, you still have an active part to play in it’s process, as you will always be the true parent to the brand.
Brand Identity
Your brand’s face is more than just a logo, it’s a story waiting to be told.It’s not just how a brand looks, it's the unique attitude it is remembered by.
We build visual identities with the values of yesterday, the relevance of today, and the flexibility of tomorrow. Brand Identities are first impressions and lasting ones right from your logo on a business card down to an email signature.
We create brand guidelines to preserve consistency of visual language. Through a set of rules pertaining to the logo usage, typography, colours and everything in between to maintain the identity. This is to assist any individual or agency that will represent the brand post its creation.
Insights & Positioning
We help you find your brand’s sweet spot in the market, so your brand can talk as uniquely as possible, creating a space and identity of its own.
After a close deep dive into the brand, the market, it’s founders, and the values they want their brand to deliver, we create human attributes, like tone of voice, personality, it’s do’s and don'ts. This guides your brand’s messaging and helps it connect with its audience. A brand with good positioning should instantly resonate with its audience within a matter of seconds.
1. User Profiling
As a standard practice,we profile your brand’s audiences, customers and users. It gives us the possibility to derive and address a customer's pain points. User profiling helps communication and strategy find its footing, keeping you constantly relevant in the customer’s eye.
2. Competitive Audit
We keep your enemies close, which means no positioning is complete without a clear understanding of the competitive landscape, in order to find your brand’s true differentiator.
Messaging & Narratives
Every brand needs to tell it’s own story, and every story is unique to its owners. We build this narrative into all the material your brand will apply inorder to communicate, like brochures, pamphlets, menus, documents, slideshows and even websites. As designers and creators, it's our ambition to see your brand into the world, visually empowered and speaking with consistency.
Brand Experiences
Every industry has its own way of creating experiences for it’s consumers and every brand needs to make them unique and tailored to it’s identity. We have helped brands tailor their experience right from environment design in murals and art installations, the use of technology through apps and User interfaces, to creating intellectual properties that the brand can own and boost their presence.
Campaign Development
When thinkers and designers vote functionality over awards, you have a well represented brand. With a constant eye on evolving audiences, we implement strategic based advertising solutions for all available mediums to have maximum reach and impact.
1. Traditional
Some stories need to be as memorable as possible and some just need to deliver your voice. We have helped brands communicate over Print, Outdoor, Television and Radio.
2. Digital Content Marketing
We work with brands keeping in line with their positioning, we build content and participate in conversations that’s relevant to them. Online, you get to tell a real story and it’s evident when people like it, we employ Blogs, Videos, and live reporting to make sure you tell yours, and it reaches the users that are waiting to consume your content.
Our Work
ADF Soul is a premium ready-to-eat food brand redefining convenience with thoughtfully chosen ingredients and guilt-free indulgence.
MCIE (Melbourne College of International Education) is a unique Australian educational institution offering practical, career-focused courses tailored to adults seeking to switch career paths or pursue higher studies later in life. Unlike traditional universities, MCIE provides diploma courses in various fields such as hospitality, catering, nursery, and entrepreneurship.
Brightest Bio is an US-based research infrastructure company dedicated to making medical research affordable. Challenging the often serious tone of scientific research, we built an identity that is accessible, engaging and ultimately human.
For the rebranding of Bill360, a company that simplifies payment management, we focused on creating a design system that reflects its seamless and user-friendly approach.
Brand positioning, identity and website design for 1BRIQ, a luxury residential real-estate construction firm providing high-standard housing in Tamil Nadu.
When Design Desk, a premium, exhibition space design firm, came to us for their rebranding exercise, we knew it was about designing for first impressions.
Marble Lotus is a luxury South Asian home decor and interiors brand based in the U.S. that sources authentic, handcrafted accents for the home.
Formerly known as Dessange, Visual Grammar required a rebrand to establish its own, distinct identity. Nestled on Cenotaph Road in Chennai, the salon boasts European-inspired architecture with elegant arches and a unique, unmissable store-front façade.
Website Design for an Industrial Park and Warehousing & Logistics company.
Arvino is a high-fashion, designer jewellery brand that focuses on certified-sustainable, gold-plated jewellery options with unique designs meant to capture the modern wearer’s spirit.
Ludic is a premium lifestyle brand with a focus on delivering high-quality, mindfully designed apparel and shoes suitable for every occasion.
Ludic is a premium lifestyle brand with a focus on delivering high-quality, mindfully designed apparel and shoes suitable for every occasion.
Brand identity for a digital pop-up re-commerce clothing brand.
Redesigning brand identity, packaging, and website for a toddler essentials brand.
We helped Shiv Jyoti eye hospital design their brand identity ahead of the inauguration of its new branch.
Website and packaging design for Tata Trent’s new luxury retail brand Samoh.
Branding & launching a multi-service Web 3.0 communication platform. Mesmr, aims to provide communication solutions for Web 3.0 utilising blockchain, AI, AR, VR, NFT publishing, and other services.
Professor K.M. Pathi approached us to give his subject Ethics 101, a new twist. With an idea to simplify the subject and its concepts by translating it through a visual language, his goal was to reach out to more Corporates and UPSC aspirants through his page. He wanted to make the subject more accessible, build curiosity amongst a wider audience and educate them on the subject as well.
Mesmr is a platform available through communications & marketing giant, RR Donnelly. It aims to provide communication solutions for Web 3.0 utilising blockchain, AI, AR, VR, NFT publishing, and other services.
Designing a monthly newsletter to promote the products of a prominent fashion retail brand by Tata Trent Ltd.
Instagram strategy and content for one of India’s biggest FinTech Unicorns.
Instagram launch strategy for CRED’s peer-to-peer payment feature and annual IPL campaign.
Instagram launch strategy for CRED’s NFC-based payment feature.
Brand design for a premier mall in Coimbatore, with South India’s first 9-screen cinema with IMAX Laser.
Launching the Spring/Summer '23 Collection of clothing for boys by a prominent retail brand.
Indian Terrain, one of India’s leading men’s clothing brands based out of Chennai, approached us to launch its Spring/Summer ’23 collection. The project included a photo shoot, a brand film and ideating a campaign thought for the SS ’23 launch.
Landmark Xcite was a prominent fashion & lifestyle retail brand promoted by Tata Trent Ltd. that had a long association with Indian millennials.
Sundays is a newly opened, casual, fun and unconventional resto-bar in the city of Chennai.
Established in 2004, Hand in Hand is a global NGO based in Chennai, geared towards eliminating poverty and creating jobs.
Branding a newly-launched cosmetic range by the well-known personal care and fashion-retail brand Westside.
For over fifty years, Thahir has added the finishing touch to make homes complete. Thahir offers a range of exclusive and premium products that include hardware, bath, kitchen and wardrobe accessories, bringing understated luxury and sophistication to every home. Lasting quality, attention to detail, and the finest designs at an accessible price point set Thahir apart.
Complete rebranding of a firm that specializes in research-backed, data-driven investment strategies with the help of AI.
SOTO or Straight Outta The Oven: an upcoming continental & multi-cuisine restaurant in Chennai. They required unique branding for their restaurant chain.
Chutnefy is an all-natural instant food brand specialising in, you guessed it, chutneys. They required complete branding & designing from the logo to designing the actual package the product would be sold in.
Haiku is a ready-to-cook & eat food product company based out of Chennai, who came to us with the requirement of branding, packaging and brochure design.
Westside’s NUON is a prominent fashion brand with fun, casual, clothing & accessories meant for youth and tween audiences. They approached us to cover the NUON x Chennai promotional shoot under the NUON x Spaces campaign. The aim of this project was to show off NUON’s trendy new line of autumn-winter clothing. We collaborated with them and identified young, talented individuals who best represent the spirit of the city. The campaign thought that we cracked for this launch was 'Move at your own pace’ to bring alive the ethos of a city that is neither frenzied and hurried nor totally laid back and chill.
Zolvit, formerly known as Vakilsearch, is a digital platform that connects enterprises and individuals with professionals, on-demand. With Zolvit, businesses can seek legal, business, financial and/or consultancy services and connect with licensed professionals in just a few minutes.
Urban Forest Company is a firm that specializes in the design, execution, and maintenance of landscapes. They requested simple, flexible, and functional branding being a design firm themselves. With the brief of ‘strike a balance by giving back to mother nature more than what we consume', we built their identity by creating their logo, website, and collaterals (including folders, business cards, caps, tote bags & other merchandise.) Our work included making a trademark grid design that served as the key identifier for the brand. We also fashioned minimal elements such as the trellis monogram, clean typography, and nature-inspired illustrations that fit within the aesthetic we envisioned for this green & clean brand.
Bugs & Bees is a nursery that was launched to cater to the urban youth who are increasingly becoming interested in gardening as a hobby. An upscale nursery where sustainability, recycling and upcycling products is part of its ethos, they believe that having bugs, bees and other insects are vital to a thriving garden and hence decided on this name.
Villa Retreat is an Indo-European experiential boutique hotel set in the serene hills of Kodaikanal. This rebranding project was extensive, with the entire identity of the brand being crafted from within.
Trishul Biotech is an innovative agricultural technology company that leverages in-depth expertise to develop solutions for the agricultural sector. For this branding project, the requirements included designing a brochure for the parent company (Trishul Biotech), and naming the seaweed product line, while designing the logo and packaging for the same.
The Meat Chop is a modern meat retailer that rebranded traditional, existing small meat shop owners and gave them the identity, inventory, technology and materials they needed to be on par with bigger meat retail brands. A relatable, new identity was created to appeal to the different audiences of The Meat Chop along with visual language which gave an instant category connect. By rebranding meat shops in the South and attracting new customers, we were eventually able to create a category shift in how meat is bought and sold.
The iconic show Koffee with Karan returned for its 7th season with an all new look, and a new opening title sequence. Members of Karan’s team reached out to Whoa Mama to creatively direct and create the title sequence. While the concept was finalized by Karan Johar, from mood boards for set design, to planning the costumes to hair and make-up looks, casting and auditioning, the entire project was helmed by Whoa Mama. We worked closely with the director, planning out and executing the choreography of the film, ultimately creating a super stylish opening sequence that rightly captures the flavour of Koffee with Karan.
The campaign was designed to profile people who make everyday mistakes in today’s unsafe digital world. Most people don’t know enough about how to be digitally safe online and even if they do, they don’t want to make an effort to change their habits. With this campaign, we wanted to convey that even if you don’t change your habits, it doesn't matter since K7 Antivirus will keep you safe online no matter what.
B-Label is a fashion brand that uses Hemp, an eco-friendly wonder fiber to make sustainable fashion accessible. We helped B-Label right from their identity, to designing their environmentally friendly packaging to writing a brand story that showcases the brand’s love of natural, sustainable alternatives and contemporary fashion. A Plan B because there is no planet B.
With origins in Japan and an unmistakable Goan spirit, this bold gin infused with cherry blossoms and nine unique botanicals was the perfect brief for us to brand Hichki. From helping the client choose the right bottle to match the Japanese influence to designing the label and the identity, this project let us ride the vibe of this atmospheric mix from sundown to sunrise.
Bhumi Pride is a flagship brand that supports farmer communities to bring you the goodness of holistic farming and organic food straight from the farm to your table. We created the branding, design strategy and style to reflect the pure sense of simplicity and pride that every farmer cherishes about his land and produce. We designed the packaging to display the earthy, fresh and sustainable nature of the brand.
Newer, bolder and more expressive landing pages have been created keeping in mind the different offerings of The Quad’s Bootcamp. With a deeper brand thought and communication, the UI/UX is created with the objective of increasing conversions and leads and recall.
Branding, Strategy, Physical and Environmental Graphics for a hotel and resorts brand that is keen on making a traveller's journey easy.
We love our Gin, us Gin drinking Whoa Mama Folk. We are proud to be associated with The Cabinet London Dry Gin, Our work ranges from brand positioning, photography and art direction, film and continually crafting Design & Communication for this truly tasteful Gin.
Branding, Website design, UI/UX Strategy for a hotel and resorts brand that is keen on making a traveller's journey easy.
We created a functional and dynamic website for Haus&Kinder, a brand that is known for its range of home and baby products. To differentiate Haus&Kinder from Haus&Kinder Baby, a sub-brand, we built an intuitive toggle switch that lets the user seamlessly swap between two distinct visual themes and product catalogues.
Glocl is a hyperlocal social networking app where citizens connect with Chennai in new and better ways. Buzz-worthy visuals and bilingual content reflect the city's colourful vibe and culture. The goal was to show how you can talk to Chennai anywhere, anytime.
After conceptualising the brand's name, visual identity and positioning, We designed and built an E-Commerce platform for Bhumi Pride. A brand which collaborates with farmers, bringing you organic food directly from them.The Brand focusses on products and practices that are in favour of the farmer, the consumer and the environment.
A newer, bolder and more expressive visual language, brand thought, communication and ads have created an increase in conversions, leads and recall. We helped identify the main focus and highlight the communication that would work for the brand.
We created a functional and dynamic website for Haus&Kinder, a brand that is known for its range of home and baby products. To differentiate Haus&Kinder from Haus&Kinder Baby, a sub-brand, we built an intuitive toggle switch that lets the user seamlessly swap between two distinct visual themes and product catalogues.
For India’s professional motorsports league, rebranding was the first step, with the Festival of Speed following closely behind.
Identity & Website design for Freshworks - Refresh 2020 Virtual user conference
Whoa Mama crafted Branding, Strategy, UI design, Social media, Ad content and regular promotions for The Designer's Class an online learning platform by the industry's leading designers. For designers, by designers, here's a brand that believes #DesignIsForEveryone.
The Designer’s Class is India’s first digital educational platform for budding designers. The brand believes in accessibility because #DesignIsForEveryone.
Branding, strategy and design for an all natural menstrual pad that speaks to a woman with natural intentions.
Branding & Identity for a recruitment tech company from New York
Website for a Spatial design studio that considers one's ideal space.
Visual identity for Pencil & Monk, A Spatial design studio that considers one's ideal space.
Celebrating 15 years of Palam Silks called for an identity shift. So, we set out to craft a visual tone for the brand that would appear timeless.
Architecture firm, AVA wanted the same aesthetic they work with to reflect in their new brand identity and design of their website.
In 2019, Palam Silks pushed the boundary with 4 collections for Diwali that we marketed as the ‘Festival Of Bright Ideas’.
A reimagined website for Hand in Hand India, a global NGO geared towards eliminating poverty and creating jobs since 2004.
Meet the world’s smartest chessboard. Witness how we showcased the emotional aspect of the brand rather than hard sell its cutting edge technology.
An in-depth rebranding of South India's finest architectural firm. From visual identity, web presence and even a guideline manual for designers and employees.
Discover how Whoa Mama handholds every facet of Westminster Healthcare, a luxury healthcare facility from the UK, right from its inception.
From naming the brand to a bold visual identity, this Chennai based co-working space is all set for global expansion.
Brand new visual Identity for the world's largest multi-country cloud communications-as-a-service provider, offering its Cloud Communications Solutions to Enterprise Telephony Businesses globally.
Big on cloud, big on data. With clients like Universal Music, 21st Century Fox and Warner Bro., this data giant undergoes a brand overhaul.
To introduce Nava, a collection of pure Kanchivarams for the new millennium; we crafted a timeless representation of silk for the woman of today.