Chutnefy is an all-natural instant food brand specialising in, you guessed it, chutneys. They required complete branding & designing from the logo to designing the actual package the product would be sold in.
Brand Identity /
Packaging and Branding /
This project was extensive as it involved building the brand’s identity from scratch: from the brand story to the packaging, launch creatives, website, communication and more.
We created a customised typeface that embodies the fun tone in which the brand expresses itself. With vibrant colours, quirky typefaces, and the use of real ingredients to depict the authenticity of the product, we created a distinctive look and feel for the brand.
We also undertook an extensive photoshoot for the brand, to create unique and drool-worthy images to be used in packaging and super fun and quirky stop motion gifs for social media.