Designing a monthly newsletter to promote the products of a prominent fashion retail brand by Tata Trent Ltd.
Image Treatment /
Content / Creative Writing /
Illustration & Layout Design /
Westside came to us to design the first edition of their monthly newsletters: The Edit. The newsletters were to be given to customers along with their in store purchases, to showcase relevant products based on topical occasions of that particular month (such as summer, spring, occasions, festivals etc.).
Before we started work on The Edit, we planned a monthly theme around which we’d showcase new collections and newly released products with tastefully curated content, images, and design.
Right from conceptualising the design to writing crisp & snappy content to laying it out in the style of an international fashion magazine, we channeled our inner Anna Wintour while working on the magazine. Our designs helped showcase products in a whole new light, with carefully vetted recommendations for the seasonal theme of ‘Summer’. Overall, we created a visually-stunning, editorial-level newsletter, truly amping up the product catalogue and elevated the look for ‘The Edit’ by Westside.
The newsletter for the month of March (the first edition) was a great success, garnering positive feedback from the customers of Westside based on market surveys conducted by them.