For over ﬁfty years, Thahir has added the ﬁnishing touch to make homes complete. Thahir offers a range of exclusive and premium products that include hardware, bath, kitchen and wardrobe accessories, bringing understated luxury and sophistication to every home. Lasting quality, attention to detail, and the ﬁnest designs at an accessible price point set Thahir apart.
Thahir approached us with a mandate to develop a new visual identity for the brand. From a redesigned logo to environmental graphics, we were tasked with overhauling the brand, and by extension, their stores to fit a contemporary aesthetic, whilst still maintaining the aura of understated luxury, elegance and sophistication.
This project was undertaken and completed in a single phase.
We initiated our redesign with an overhaul of the brand’s logo. For a simple yet sophisticated and modern aesthetic, we developed a wordmark which functions as the primary logo, as well as a complementary symbol.