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Studiowest Rani

Branding a newly-launched cosmetic range by the well-known personal care and fashion-retail brand Westside.
Studiowest Rani by Westside
Branding and Packaging / 

Inspired by retro Indian matchbox art and movie posters, we narrowed down the aesthetic, the range & product names, and the overall design. For this extensive branding project, we named the different shades under the various makeup categories keeping in mind the multiple bold personalities we thought this range best represented (Romantic Rani, Rebel Rani, Rulebreaking Rani, Risqué Rani, & Radiant Rani.)

The retro-inspired art is currently seen on the packaging of the Rani range of Studiowest products such as eyeliners, lipsticks, lip glosses, eyeshadow palettes, face palettes (inclusive of contours, highlighter, and blush), nail polish, mascara, and liquid highlighters, in Westside Stores across India, and online.

The identity and design were extended in use for one of the range’s launch campaigns. A competition, entered via social media was hosted by Westside to shortlist some of the most skilled make-up artists from around the country.