Bugs and Bees

Bugs & Bees came to us to create a brand identity for them that would resonate with their brand values and also appeal to their TG. Their mission is to capitalize on the growing interest in gardening and make it a cool hobby for the youth, rather than something that’s meant for the older generation. The brief, quite simply, was to create a ‘garden culture’ around the brand.

We created a logo for them, based on their brand philosophy of embracing all the insects and bugs that are so important to a growing garden. Hence the ladybug below the leaf and the bee above it, to show the layers in a garden. We wanted to create a look that was distinctive yet very warm and inviting, not to intimidate but to welcome everyone into this gardening space.

Once the visual look was defined, we extended it to merchandise, keeping it in very warm and earthy colors with lines that were quirky and fun to appeal to a younger audience. From shirts to bags, aprons to badges, all the merchandise reflected the interesting and vibrant tonality we had defined for the brand.

Even while designing the packaging, we made sure it was fun to look at but also served a secondary purpose. All the boxes could be repurposed as planters, pots, lanterns and more.
Finally, this same look and feel was extended to social media as well, giving the brand a distinct identity that resonated well with plant lovers everywhere. Being avid gardeners ourselves, we were happy to have helped create a thriving garden culture that’s growing everyday.