Celebrating 15 years of Palam Silks called for an identity shift. So, we set out to craft a visual tone for the brand that would appear timeless.
Brand Idendity /
Brand Strategy /
Digital Marketing /
Spatial Design /
Witness a family run Kanchipuram saree business evolve into a brave new brand, just like they did with their revolutionary ideas to reinterpret silk.
In 2019, Palam Silks pushed the boundary with not 1, but 4 delightful collections that were part of the ‘Festival Of Bright Ideas’ collection. Our game plan was to represent this through a campaign that involved design, photography and communication.