Design Desk
When Design Desk, a premium, exhibition space design firm, came to us for their rebranding exercise, we knew it was about designing for first impressions.
Client
Design Desk
Services
Rebranding /
Based in Mumbai, Design Desk creates experiential branded spaces that push the boundaries of design for immersive experiences worldwide. The purpose of the rebranding was to make the brand stand out in the International market as they planned a global expansion.
As innovative players in the creative field, they sought a modern and energetic identity. The brand aimed to incorporate a personal touch while being mature and professional.
The tagline had to capture their drive to help brands create an unforgettable experience through meticulous planning and flawless execution. We developed the tagline “Impact Above All", which emphasizes their dedication to leaving an ever-lasting impression with the spaces they create.
The primary logo reflects their ability to introduce fresh perspectives into exhibition design and brand experience. Modern yet professional, the logo also forms a doorway, representing the portal to new possibilities and ideas. The colour palette was intuitively picked to bring in ample contrast while balancing a playful yet elevated look.
Rebranding Design Desk was about capturing the core of their creative spirit and global ambition. We created an identity that mirrored the dynamic nature of the brand interactions they design, ensuring their brands leave a lasting impression wherever they go.
