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X1 Racing

For India’s professional motorsports league, rebranding was the first step, with the Festival of Speed following closely behind.
X1 Racing
Brand Identity /  Digital Media /  Strategy /  Outdoor Advertising / 

The rebranding included updating the looks for the three subsidiaries as well – X1 Racing League, X1 Racing ESports and X1 Racing Speed Summit.

We also designed and crafted their racing suits, car decals and other graphics for the races.