Indian Terrain, one of India’s leading men’s clothing brands based out of Chennai, approached us to launch its Spring/Summer ’23 collection. The project included a photo shoot, a brand film and ideating a campaign thought for the SS ’23 launch.
Video Campaign /
The campaign idea was centered around the theme of ‘Forged by Terrain’, which showcased a modern, self-made man, rising above his circumstances and everything that life has thrown at him, to emerge wiser, stronger and more self-assured than before. The ‘Forged by Terrain’ campaign was brought to life in a rugged, sea-side location where all the elements came together in perfect harmony to showcase every type of terrain and the ensembles that complimented them.