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Indian Terrain Boy

Launching the Spring/Summer '23 Collection of clothing for boys by a prominent retail brand.
Indian Terrain Boy
Branding /  Website /  Social Media / 

Indian Terrain Boy, a sub-brand of the titular parent brand Indian Terrain. This prominent fashion retail brand caters to male youth (aged 3-16) with smart, simple and vibrant clothing.

The brand came to us for a conceptual shoot of both photos and videos to use in stores for their banners, posters, and their social media. The central idea was to help showcase their new and refreshing prints, artsy looks, and co-ord sets which were a part of their Spring/Summer 2023 collection.

Filled with the spirit of summer and fueled by a sense of play and young adventurers, we created a fresh, vibrant campaign that’s meant to literally push kids out of the door.

We wanted to capture the feeling of youthful exploration, of discovering the outdoors, ditching devices and rediscovering the joy of doing absolutely nothing but play. For kids these days who are often stuck indoors, the campaign thought 'explore unbound' encourages them to test the limits of their imagination and see what lies on the other side of boredom.

This idea was developed into digital films and a photoshoot that portrays the young, playful and adventurous glint often found in kids– a spirit that was reflected in the vibrant clothing by the brand and the refreshing outdoor setting.