Haiku is a ready-to-cook & eat food product company based out of Chennai, who came to us with the requirement of branding, packaging and brochure design.
Branding, packaging & brochure design for a prominent food product company /
Inspired by their name, we designed a
paintbrush-stroke oriental-style typface
superimposed on a spread-out dosai batter.
We then proceeded to craft their tone of voice &
design guidelines, and other brand collaterals.
We also conducted a photoshoot of the end
products (Idlis & dosais) to to be used in the
design of the packaging.