SOTO or Straight Outta The Oven: an upcoming continental & multi-cuisine restaurant in Chennai. They required unique branding for their restaurant chain.
Brand Identity /
For this project, we designed the brand and its identity from the ground up.
Soto is a witty, playful, and warm brand that caters to the younger generation who are more inclined to continental food and eating out. Using this brand persona as the premise, we designed the logo, food & cover packaging, and other brand collaterals, including customised stickers to stay relevant with the times. The overall aesthetic of the brand was inspired by Modern and Minimal design styles.
The name too was inspired by the youthfulness of the brand, and thus an abbreviation that rolls off the tongue easily, in order to be catchy, and memorable.