Complete rebranding of a firm that specializes in research-backed, data-driven investment strategies with the help of AI.
Brand Identity /
For this project, we revamped the brand’s identity, with a focus on the brand’s positioning. This included designing their logo and other collaterals such as letterheads, a presentation preset, a tote bag, t-shirts, and visiting cards.
The logo design was inspired by the firm’s ethos: growth.
We accordingly came up with an upward arrow that symbolizes wealth-creation, and well-performing stocks in the market. The colour scheme of the logo is a cool-toned gradient of red-green inspired by the dynamism of stocks within the market, and the research that Wright Research undertakes to accurately analyse different stocks and shares.
We designed a functional website that doubles as a platform for the various financial services offered. From creating accounts, tracking financial portfolios, setting goals, and smaller financial tools such as investment calculators, to picking out the ideal investment strategy package, the website served as highly functional for the user and brought about ease of usage.
thus significantly increasing website traffic and bringing in new investors.