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Website and packaging design for Tata Trent’s new luxury retail brand Samoh.
Packaging /  Website Design / 

For the packaging design, we decided to keep it versatile, dynamic and make it reusable. We started with designing the layers, layouts and textures and went on to add details inspired by traditional floral adornments that refined its look. We designed upcycled tassels, khadi logo tags, muslin draw-string bags, suede jewellery pouches and more to embellish Samoh’s shopping experience.

The idea was to keep the website design minimalistic and classic. With a stylish and fresh approach, the goal was to provide information in a simple format and enable easy navigation. The final website design reflected Samoh’s aesthetics, with hues of gold and black. With a sleek layout and well-articulated content, the website leads into the world of Samoh.