We helped Shiv Jyoti eye hospital design their brand identity ahead of the inauguration of its new branch.
Shiv Jyoti Eye Hospital
Brand Identity /
Empathy, honesty and approachability are three qualities that encapsulate the existence of Shiv Jyoti, an eye care speciality hospital based in Ahmedabad. Influenced by these three qualities, we understood their brand persona and defined their brand positioning.
We went on to define their brand identity. Inspired by the hospital's name, the logo design depicts Shiva's third eye in hues of blue and teal.
Using the elements related to eye care technology, the core of Shiv Jyoti, were used to design the collaterals for the brand. Through this process, we encapsulate the essence of their three-decade-long legacy.