Visual Grammar
Formerly known as Dessange, Visual Grammar required a rebrand to establish its own, distinct identity. Nestled on Cenotaph Road in Chennai, the salon boasts European-inspired architecture with elegant arches and a unique, unmissable store-front façade.
Client
Visual Grammar
Services
Renaming /
Rebranding /
We started from renaming, moving on to positioning & creating a catchy tagline,
“The Language of Looking Good.”
The tagline for Visual Grammar is inspired by the very essence of its name. Just as visual grammar refers to the rules and practices for conveying meaning through visual design—using elements like photos, illustrations, and diagrams—the salon focuses on enhancing and detailing each individual’s features, therefore, uplifting their personal brand.
The logo uses a classic serif font, exuding a timeless sophistication, while the colour palette looks to evoke a sense of luxury and warmth. The logo was further extended, to embellish the storefront using an alternate lockup inspired by the text found on the glass doors of European patisseries & salons.
We then crafted a brand identity that stood out from the crowd, seamlessly blending with the facade of the salon & European interiors.
We delivered brand guidelines, a rate card, and social media communication templates, complete with sample copy to kickstart their new brand.
Experience the rebranding by visiting the salon.
