The Meat Chop

The Meat Chop is a modern meat retailer that rebranded traditional, existing small meat shop owners and gave them the identity, inventory, technology and materials they needed to be on par with bigger meat retail brands. A relatable, new identity was created to appeal to the different audiences of The Meat Chop along with visual language which gave an instant category connect. By rebranding meat shops in the South and attracting new customers, we were eventually able to create a category shift in how meat is bought and sold.