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Social media design for Professor KM Pathi's Ethics 101

Professor K.M. Pathi approached us to give his subject Ethics 101, a new twist. With an idea to simplify the subject and its concepts by translating it through a visual language, his goal was to reach out to more Corporates and UPSC aspirants through his page. He wanted to make the subject more accessible, build curiosity amongst a wider audience and educate them on the subject as well.

Client

Ethics 101 by KM Pathi

Services

Brand Identity

Brightest Bio's proprietary plasmonic fluors emit a strong glow in the dark, enabling researchers to work with significantly smaller sample quantities. This powerful illumination inspired the logomark: a lighthouse, symbolizing guidance and brightness in darkness. The three spots within the logo are strategically arranged in increasing order of wavelength, subtly reinforcing the scientific foundation of their innovative technology.