K7 Antivirus

The campaign was designed to profile people who make everyday mistakes in today’s unsafe digital world. Most people don’t know enough about how to be digitally safe online and even if they do, they don’t want to make an effort to change their habits. With this campaign, we wanted to convey that even if you don’t change your habits, it doesn't matter since K7 Antivirus will keep you safe online no matter what.