Work Social
Client
Work Social
Services
Brand Strategy / Brand Identity / Digital Experiences
WorkSocial is more than just a coworking space; they’re dedicated to fostering growth, productivity, and individual well-being. We built a highly adaptable and scalable identity for their rebrand.
A modern co-working space needed an identity reflecting its adaptable, scalable solutions. So, we crafted a variable logo.
It features three graphic elements symbolizing collaboration, creation, and growth which are the core offerings of any worksocial venue. To offset the playful colors and logo we went ahead with a somber monospaced typeface, creating a striking contrast in the identity.
The website's visual language further reinforces this adaptability through its modular design.
Components resemble interlocking building blocks, stacked and positioned, to create a sense of flexibility, thus showing WorkSocial’s commitment to scalable solutions and collaborative growth.
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