Step Out Collection
The Step Out Collection' for Palam Silks was strategically conceived for students. A collection that would become a young woman's ideal farewell saree.
Digital Media /
Outdoor Advertising /
Instore Branding /
Print Ads /
Palam Silks has been revolutionising the way women see and wear Kanchipuram Silk. Palam represents traditionalism in the most global forward sense. From pushing the envelope with every collection to being the first silk brand to be invited to the Vogue Wedding Show, Brand Palam is pure momentum.
To create brand relevance towards a young impressionable audience, we created illustrations that depict the life of today’s graduation student.
For a more realistic picture, we photographed the sarees using celebatory elements to add festivities to the product look and feel.