Oblum
Oblum is a Hyderabad-based fine leather goods and lifestyle brand for men, founded by Tarun Oblum. From the outset, his vision was clear: to build a brand that embodied refined living, vintage sensibilities, and classic style.
Client
Oblum
Services
Brand Identity
Oblum wasn’t made to follow trends, but to reflect a way of life shaped by discernment, exclusivity and enduring taste. This led us to the positioning statement: To craft and promote a distinctly sophisticated lifestyle for the modern, discerning gentleman.
We distilled this worldview into the qualities of a true gentleman—stylish beyond appearance and composed through life’s turns. From this spirit came the tagline: Stay Polished.
Translating Stay Polished into a visual language meant creating an identity that carried the weight of refinement without ever feeling loud. Oblum wasn’t just selling accessories, it was curating a lifestyle, shaped by timeless values and a cultivated eye.
A refined new wordmark placed elegance at the forefront, while the original icon was retained and recontextualised within a broader visual system
Inspired by traditional leather finishes, a palette of deep, earthy tones grounded the identity in materiality and culture.
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