Mudhal Partners
Unlike firms driven by rapid exits and standardized strategies, Mudhal Partners embraces an "old-fashioned" Tamil ethos centered on four core beliefs: Patience, Support, Pragmatism and Collaboration.
They help create individualised playbooks, for each company, thus having a bespoke approach to investment.
Client
Mudhal Partners
Services
Brand Identity
To represent Mudhal Partners’ approach to investment, we dug deep and arrived at the Aaitha Ezhuthu (ஃ), a distinctive character in the Tamil language.
For a language that predates its written form, the Aaitha Ezhuthu is crucial for phonetics, signifying a transition to a more robust and expansive framework. This mirrors Mudhal Partners' deep involvement in diverse business ventures.
Mudhal Partners' operational philosophy mirrors Tamil Nadu's rich history of craft and weaving. The firm doesn't impose its expertise; instead, it weaves it into the very fabric of the businesses they support and we brought that into the identity.
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