MCIE
MCIE (Melbourne College of International Education) is a unique Australian educational institution offering practical, career-focused courses tailored to adults seeking to switch career paths or pursue higher studies later in life. Unlike traditional universities, MCIE provides diploma courses in various fields such as hospitality, catering, nursery, and entrepreneurship.
Client
Melbourne College of International Education
Services
Digital Experiences
The Brief
MCIE approached us to revamp their existing website, which was simple in appearance but difficult to navigate and not user-friendly. Our goal was to create an intuitive, engaging, and accessible website that catered to their diverse audience, particularly to students who might already feel apprehensive about pursuing their education far from home, or later in life. An interface that promotes ease and confidence in our users.
Design Parameters
Simplify Navigation
Create a clear and straightforward user journey.
Enhance Accessibility
Ensure the site is easy to use globally, and for all age groups.
Interactive and Engaging
Make the site interactive to keep users engaged and help them find information easily.
Intuitive CTAs
Use clear, conversational call-to-action (CTA) buttons to guide users.
Streamlined Navigation
We designed a clean, hierarchical menu structure, reducing clutter and making it easier for users to find information. Important navigation elements remain visible as users scroll, allowing quick access to essential sections.
Accessible and Inclusive Design
We used simple, conversational language for all CTAs and instructional text, such as “I need help," “I am interested to learn more," and so on. We further had a comprehensive, easy-to-follow checklist created to guide international students through visa requirements, travel arrangements, accommodation, and more.
Engaging and Informative Layout
Each course has a dedicated panel showing key details like duration, workplace opportunities, ratings, and program descriptions. This standardization ensures users can quickly compare and understand the offerings.
We developed an interactive ‘Find your spark’ tool (incorporated into the header bar sticky) to help users identify their interests and skill sets, leading them to suitable courses.
Detailed program pages include video testimonials, facility galleries, and internship opportunities, providing a real-world glimpse of the MCIE experience.
User-Friendly Resource
Starting with a ‘Future Students’ section providing comprehensive guides for both local and international students, including checklists and contact information for local resources. We also had easily-accessible information on available scholarships to support financially constrained students.
Visual and Functional Enhancements
Buttons and interactive elements were designed to be easily recognizable and clickable, reducing confusion and enhancing user experience. High-quality images and videos of the campus, classrooms, and student activities were interspersed to show transparency, the facilities available, the infrastructure and more, providing reassurance to users/potential students.
By focusing on these key areas, we successfully transformed MCIE’s website into a powerful tool that bridges the gap for adult learners, making education more accessible and empowering them to achieve their career goals.
Interested in working together?