EIM
Energy in Motion (EIM) aimed to implement sustainable, future-proof solutions within the commercial transportation sector in India.
Their comprehensive strategy, which encompassed vehicle and battery manufacturing alongside the development of an integrated energy ecosystem through battery swapping stations and charging points, served as the starting point for the logo.
Client
EIM
Services
Brand Strategy / Brand Identity
The slant of the characters in the primary logo was established as a central motif within the identity. Custom iconography, featuring our distinctive notch, was developed.
An electric teal was selected as the identifying colour for the brand, complemented by several shades and tints to establish a richer palette. A point gradient was also developed utilizing these colours, adding another layer to our identity.
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