Brightest Bio
Brightest Bio is an US-based research infrastructure company dedicated to making medical research affordable. Challenging the often serious tone of scientific research, we built an identity that is accessible, engaging and ultimately human.
Client
Brightest Bio
Services
Brand Identity /
Brightest Bio's proprietary plasmonic fluors emit a strong glow in the dark, enabling researchers to work with significantly smaller sample quantities. This powerful illumination inspired the logomark: a lighthouse, symbolizing guidance and brightness in darkness. The three spots within the logo are strategically arranged in increasing order of wavelength, subtly reinforcing the scientific foundation of their innovative technology.
To align with the company's goal of democratizing biotechnological research, an unconventional yet accessible identity system was developed. The chosen colour palette was inspired from the dyes used in science and medical research, with a specialized derivative palette created for each product vertical.
Instead of traditional flat scientific illustrations, richer 3D illustrations were created to help us explain the functioning of the products, while also helping Brightest Bio stand out more.
